As the debate over the fashionable Nigerian team vis a vis its results on the pitch rages on, we take a closer look at the business deals that football associations take with platforms like the World Cup.
As the Nigerian jersey quickly sold out on the day it was officially released for sale by Nike on June 1, it was revealed that the American apparel brand received three million pre-orders for the ‘most beautiful jersey’ at the World Cup.
The stock-out was quickly exploited by merchants in Nig…
READ MORE : http://www.africanews.com/2018/06/20/cashing-in-on-nigeria-s-national-team-jerseys
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